Sept. 22, 2008
James E. Muellenbach III, CEO
123 Healthy Way
Gary, IN 46401
877-765-4321
james@burgerplanet.com
burgerplanet.com
Gary, Indiana—Burger Planet is teaming up with fitness guru, Jayne Petersen, to promote healthy eating. Petersen will start a promotional tour in May visiting Burger Planets and shopping malls across the nation with Corny the Clown, Burger Planet’s mascot, at her side to introduce the new healthier menu choices to women between the ages of 30-40.
CEO James E. Muellenbach III said, “I want our customers to realize that Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles."
In the past year, Burger Planet has added a few to their menu to keep up with the low-carb diets including gourmet salads and fruit like apples, grapes, oranges, peaches, pineapple, or bananas. They also offer the option to buy chicken breasts wrapped in lettuce which has yet to be offered by another quick service restaurant chain. You can also remove 500 calories by asking them to hold the mayo. All of these changes are just the start of Burger Planet’s campaign for healthier eating, however, Burger Planet will still be offering their signature items—burgers, fries and soda.
Burger Planet will be sending both Corny the Clown and Peterson all around the country to educate people about eating healthier. On May 12, Peterson will host the Kick-off ceremony at the Burger Planet franchise in Times Square in New York, New York. On May 14, commercials starring Peterson and Corny the Clown jogging into a Burger Planet franchise to order a low-card entrée will start airing. During the month of June, Peterson and Corny the Clown will visit 12 Burger Planet franchises across the nation and will provide nutritional packets and advice to customers. The month of July will be all about shopping malls with Peterson and Corny the Clown visiting seven in all to providing those nutritional packets and advice to consumers starting with the Mall of America in Minnesota.
Peterson, who got her start on Opal Whitcomb’s show, Opal Speaks, will also work with Burger Planet chefs to insure the new menu choices are as healthy as possible. She is also working on new tray liners that contain nutritional information and an adult Burger Planet smiley meal which will include an ankle weight, the fruit packages, and the white meat Chicken entrée. “Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson," said Peterson who hopes that women will see that they can eat healthy at a quick service restaurant.
Burger Planet was founded in 1934 for James E. Muellenbach I. It is headquartered in Gary, Indiana and employs 48,272 people. There are 8,921 franchises in all 50 states and 17 countries and has served 52 billion customers and counting.
Kym Ridl
345 W 456 S
Logan, UT 84321
801-555-9876
kridl@aggiemail.usu.edu
No comments:
Post a Comment