FOR IMMEDIATE RELEASE
Sept. 18, 2008
Burger Planet
James E. Muellenbach III, CEO
987 S Buchanan St.
Gary, IN 46401
219-55-4321
JEMIII@burgerplanet.com
Quick Service Restaurant Chain Offers More Healthy Choices
Burger Planet Teams up with Fitness Instructor to Encourage Healthy Eating
Gary, Indiana—Burger Planet has decided to team up with fitness guru, Jayne Peterson, to promote healthy eating. Peterson, who got her start on Opal Whitcomb’s show, Opal Speaks, will be visiting Burger Planets and shopping malls across the nation in coming months with Corny the Clown, Burger Planet’s mascot, at her side.
CEO James E. Muellenbach III said, “I want our customers to realize that Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles."
In the past year, Burger Planet has added a few to their menu to keep up with the low-carb diets including gourmet salads and fruit like apples, grapes, oranges, peaches, pineapple, or bananas. They also offer the option to buy chicken breasts wrapped in lettuce which has yet to be offered by another quick service restaurant chain. You can also remove 500 calories by asking them to hold the mayo. All of these changes are just the start of Burger Planet’s campaign for healthier eating.
Burger Planet will be sending both Corny the Clown and Peterson all around the country to educate people about eating healthier. On May 12, Peterson will host the Kick-off ceremony at the Burger Planet franchise in Times Square in New York, New York. On May 14, commercials starring Peterson and Corny the Clown jogging into a Burger Planet franchise to order a low-card entrée will start airing. During the month of June, Peterson and Corny the Clown will visit 12 Burger Planet franchises across the nation and will provide nutritional packets and advice to customers. The month of July will be all about shopping malls with Peterson and Corny the Clown visiting seven in all to providing those nutritional packets and advice to consumers starting with the Mall of America in Minnesota.
Peterson will also work with Burger Planet chefs to insure the new menu choices are as healthy as possible. She is also working on new tray liners that contain nutritional information and an adult Burger Planet smiley meal which will include an ankle weight, the fruit packages, and the white meat Chicken entrée. “Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson," said Peterson who hopes that women will see that they can eat healthy at a quick service restaurant.
Burger Planet was founded in 1934 for James E. Muellenbach I. It is headquartered in Gary, Indiana and employs 48,272 people. There are 8,921 franchises in all 50 states and 17 countries and has served 52 billion customers and counting.
Sept. 18, 2008
Burger Planet
James E. Muellenbach III, CEO
987 S Buchanan St.
Gary, IN 46401
219-55-4321
JEMIII@burgerplanet.com
Gary, Indiana—Burger Planet has decided to team up with fitness guru, Jayne Peterson, to promote healthy eating. Peterson, who got her start on Opal Whitcomb’s show, Opal Speaks, will be visiting Burger Planets and shopping malls across the nation in coming months with Corny the Clown, Burger Planet’s mascot, at her side.
CEO James E. Muellenbach III said, “I want our customers to realize that Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles."
In the past year, Burger Planet has added a few to their menu to keep up with the low-carb diets including gourmet salads and fruit like apples, grapes, oranges, peaches, pineapple, or bananas. They also offer the option to buy chicken breasts wrapped in lettuce which has yet to be offered by another quick service restaurant chain. You can also remove 500 calories by asking them to hold the mayo. All of these changes are just the start of Burger Planet’s campaign for healthier eating.
Burger Planet will be sending both Corny the Clown and Peterson all around the country to educate people about eating healthier. On May 12, Peterson will host the Kick-off ceremony at the Burger Planet franchise in Times Square in New York, New York. On May 14, commercials starring Peterson and Corny the Clown jogging into a Burger Planet franchise to order a low-card entrée will start airing. During the month of June, Peterson and Corny the Clown will visit 12 Burger Planet franchises across the nation and will provide nutritional packets and advice to customers. The month of July will be all about shopping malls with Peterson and Corny the Clown visiting seven in all to providing those nutritional packets and advice to consumers starting with the Mall of America in Minnesota.
Peterson will also work with Burger Planet chefs to insure the new menu choices are as healthy as possible. She is also working on new tray liners that contain nutritional information and an adult Burger Planet smiley meal which will include an ankle weight, the fruit packages, and the white meat Chicken entrée. “Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson," said Peterson who hopes that women will see that they can eat healthy at a quick service restaurant.
Burger Planet was founded in 1934 for James E. Muellenbach I. It is headquartered in Gary, Indiana and employs 48,272 people. There are 8,921 franchises in all 50 states and 17 countries and has served 52 billion customers and counting.
1 comment:
You've got a lot of content in your blog. Try asking yourself this question, "How does this paragraph help to build up Burger Planet's image?"If it doesn't, leave it out.
Also, you may want to try to condense some of your sentences. For example, "Burger Planet has decided to team up with ... " could be, "Burger Planet will team up with ... " More active verbs make stronger sentences.
Also watch for AP Style errors, it gets the best of all of us. One error that I found was Opal Speaks should be "Opal Speaks" with quotation marks.
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